LEAPS.TV Frequently Asked Questions (FAQs) from Sponsors

What is LEAPS.TV?

To our viewers L-E-A-P-S dot T-V is the online Law Enforcement And Public Safety training and knowledge transfer channel covering emergency calling (911, 000, 111, 112, etc), police, sheriff, fire/rescue, emergency medical service and emergency medical technician, emergency management, border and homeland security, corrections and related areas which provides no cost or low cost training. To our sponsors LEAPS.TV is a way of generating low cost/high value leads. You might also want to take a look at LEAPS.TV Frequently Asked Questions.

Q	What is a LEAPS.TV SPONSOR?
A	A LEAPS.TV SPONSOR is any individual, association, organization or vendor who pays for a LEAPS.TV program.

What is included in a LEAPS.TV sponsorship?

A sponsorship includes:

SPONSOR’S name and/or logo (with web link) on the program description page.
SPONSOR'S name and/or logo on an individual credit slide at the end of the LEAPS.TV program.
Special thank you to the SPONSOR in the follow-up email.
Inclusion of non-sales and marketing SPONSOR pre-reading materials (white papers, case studies)
Syndication of the LEAPS.TV program on their site after the exclusive run on LEAPS.TV
Use of LEAPS.TV logo in their marketing/sales campaign.
Some number of program CDs.
Sponsor logo will stay on syndicated version of the program.

What is the price of a LEAPS.TV Sponsorship?

Sponsorship for a planned LEAPS.TV program is $2,500 and includes all of the benefits and features listed above and 10 program CDs. Unique Contact Records (UCRs) for program viewers may be purchased at an additional cost of $75 each. Sponsorship of a customized LEAPS.TV program is $15,000 and includes all of the benefits listed above, all production expenses and 100 program CDs.
Payment of sponsorship fees must be made before the sponsor is associated with the program. Payments for unique contact records, if applicable, will be billed when they are delivered to the sponsor and terms are Net 10 from date of invoice.

Q	What is a Unique Contact Record (UCR)?
A	A Unique Contact Record (UCR) is a record with a unique email address for a person registered for a LEAPS.TV program. UCRs do not include LEAPS.TV production personnel, presenters or persons with the same domain as sponsors. It is possible, and likely, that there will be multiple UCRs from the same agency.

Q	Is it possible to insure that I (the sponsor) will receive only one UCR per viewer organization?
A	Yes, UCR Uniqueness can be guaranteed for an additional 7.5% per UCR. UCR Uniqueness will provide the first occurence of a UCR for the domain (part of the email after the @ sign) and will avoid duplicates in the UCR lists for live programs as well as for reruns. This service is only applicable for sponsorship levels that pay per lead.

How can I assure that I do not receive leads for prospects or even existing customers that I already have in my database? This is especially important to me because I plan to promote the LEAPS.TV program that I am sponsoring.

LEAPS.TV offers a feature called UCR Uniqueness+. You provide an electronic list of email addresses and LEAPS.TV guarantees either that no duplicate emails OR no emails from the same domain (part of the email after the @ sign), your choice, are included in the leads provided to you by LEAPS.TV. LEAPS.TV will include your email addresses in our email blasts for the program but we will destroy your email list after the live program has aired. Any Viewer registrations as a reault of your list will, however, remain LEAPS.TV Viewers. There is a fee of 7.5% per UCR for this service. If both UCR Uniqueness and UCR Uniqueness+ are requested the fee for both is 10% per UCR. This service is only applicable for sponsorship levels that pay per lead.

Q	My business is regional, just in the midwest, is it possible to segment the leads [UCRs] and for me to pay only for those in my territory.
A	Yes, UCR Segmentation allows segmentation by state and certain other criteria so that you pay only for the UCRs that you need. Call your Sponsor Relationship manager for details.

Q	How quickly and frequently will I begin getting UCRs to use as leads?
A	UCRs are delivered within two business days after the live program and then within two business days of the end of the rerun cycle. UCRs for the prior week's registrations can be delivered on Monday for the prior week for an additional fee of 10% if the SPONSOR specifies RapidDelivery Service.

Q	Can I purchase additional bulk program CDs?
A	Program sponsors may purchase additional program CDs in bulk for the following prices: 50 - 250 CDs @ $12 each 251 - 500 CDs @ $11 each 501 - 750 CDs @ $10 each 751 - 1,000 CDs @ $ 9 each For larger quantities contact LEAPS.TV

Q	Does LEAPS.TV offer exclusive sponsorships?
A	Yes. A sponsor may purchase an exclusive sponsorship of a program for the price of a customized LEAPS.TV program prior to other sponsors committing to sponsorship of the program.

Q	Is it possible to sponsor a program that is already on the LEAPS.TV Guide?
A	Yes, it is, but please contact your Sponsor Relationship Manager as quickly as possible so you will get maximum exposure during the registration period. You will still get as many leads as your Sponsorship Agreement calls for.

Q	Does LEAPS.TV produce programs specifically to Sponsor's specifications?
A	Yes, as long as the program is full of rich informational content of direct value to our law enforcement and public safety audience, the program only contains product examples or demonstrations that support good, solid knowledge transfer on the topic and that any opinions are clearly identified and that the opposing view is properly represented.

How does LEAPS.TV compare with other methods of lead generation?

A recent study by marketing firm JV/M, Inc. was used to develop a very complete online tool that marketing organizations are using to compute their own cost per lead and cost per appointment values. LEAPS.TV has used the calculator to develop a comparison chart to show how LEAPS.TV compares in cost per lead with other options available to companies marketing to the law enforcement and public safety community.

In the JV/M analysis the highest cost per lead was in trade press advertising, the value of which is beyond question for positioning and visibility in the marketplace but highly questionable in terms of generating leads that must then be turned into appointments or demos and subsequently into sales. One must question the value of trade press advertising for any organization whose product or service costs less than $2,300. Next in line is direct mail ($1,700), followed by trade shows and conferences ($1,500) then in-house telemarketing ($345) and outside telemarketing services ($115). Depending upon the sponsorship level and the number of program registrations the cost per lead for LEAPS will average between $40 and $130, which compares very favorably with the alternatives. JV/M's online calculator can be found at http://www.jvminc.com/Compare1.cfm.

How can I maximize the benefits of my LEAPS.TV sponsorship?

There are numerous ways to maximize the impact of your LEAPS.TV Sponsorship:

LEAPS.TV Sponsor Identity. Sponsors may use the LEAPS.TV Sponsor logo on their website, conference booth, advertising and other marketing materials for 12 months from the date that their sponsored live program runs. The logo, when used on a web site or in email, includes a link to the LEAPS.TV web site.

Marketing Programs. Include sponsorship of a LEAPS.TV or customized LEAPS.TV program in your marketing program, emailing program, newsletter or other activities.

LEAPS.TV Live. Sponsor a LEAPS.TV program that will be broadcast from a conference or trade show. This is a great way to generate publicity for a conference or trade show as well as generating additional leads from the show from people who could not physically be there. The live program can be broadcast from the booth or from a conference room.

LEAPS.TV Presenters Live. Many LEAPS.TV presenters are available to speak live, in person for meetings, conferences and other activities. Contact your Sponsor Relationship Manager for more details.

Q	Who can I contact for additional information?
A	Contact Tom Kelly, tomk@leaps.tv, +1 404.380.1088